The ancient Souss capital resembles its bigger sister because of its beautiful ramparts and its lively

and superbly stocked souks.

Just like Marrakech, Taroudant has imposing adobe ramparts, adorned with square towers. A 7km

horse-drawn carriage tour around it reveals its five gates, Bab El-Kasba being the main one and the

most majestic. The excellent condition of the crenellated fortifications demands respect. Large fruit

orchards surround the city. Its medina and its souks are very lively. The profusion of decorative

items, jewelry and other antiques is astonishing.

Surrounded by mountains the Upper Atlas to the north and east and the Anti-Atlas range to the

south  Taroudant is at the center of a fertile valley. Perched on a rocky outcrop 30km to the south

east, the village of Tiout looks over a palm grove which is reminiscent of the one in Marrakech. The

ruins of an ancient kasbah transformed into a restaurant for tourists looks down onto the site. From

the top of this outcrop, there is an exceptional view over the Upper Atlas and the Souss valley. Out of

interest, Fernandel filmed Ali Baba and the Forty Thieves in this palm grove in 1954.

As well as being specialized in Berber craftsmanship and silver objects, the city of Taroudant is

famous for its tannery. This is easy to understand when you visit the tanners, souk. Around 40

craftsmen work the hides of sheep, goats and other more exotic animals in front of you. On the

agricultural side, the area around Amagour, a pretty village located 32km south of Taroudant, is

covered in argan trees. Argan oil, used in cosmetics and cooking, is therefore ubiquitous in the

region. As is the precious and sought-after saffron, harvested from flowers whose meadows spread

around Taliouine and which will enchant you.