Is the capital city of the Tadla-Azilal Region, with a population of 163,286 (2004 census). It
sits at the foot of Mount Tassemit (2247m), and next to the plains of Beni Amir.
As the city lies quite far inland and is shielded by the Middle Atlas mountains the area has a
real continental climate with very hot summers and quite cold winters.
The walls of the city go back to Mawlay Ismail, in 1688, as well as the Kasba Bel Kush but
most of the city is quite modern and forms an important economic centre for the region.
Local agricultural products as oranges, olives, figs etc. find their way to the market via Beni
The city has good connections via the road to Casablanca to the East and lies on the ancient
route -now anational route- from Fez to Marrakech. The national rail-operator ONCF is also
extending the railtrack from Casablanca to (nearby) Oued Zem to the city.